ETUDE HOUSE
'Etude' means 'beautiful study of Chopin' in French. They are targeted at women.
So their primary color is pink. Because most women like pink. The pink color is related to princess fantasy from women's childhood. Also, Etudehouse's brand slogan is "All of you are born as a princess!" They make the Princess Fantasy a reality. And they support their customer enjoy make up like playing and having fun rather than consider a repetitive boring routine, with various colors, satisfying quality, and adorable design. To make all girls in this world sweet with fun items of Etude!